Tourism organization of Herceg Novi in City of Ljubuski- BIH, had a kick off meeting where the partners signed the partnership agreement for the project "Cycling routes for the improvement of natural and cultural heritage of Herzegovina and Montenegro - Cycling Rural".
The project is worth 495,000 euros for 6 partners. It officially started on October 1, and will last for 18 months. The goal is to diversify and strengthen the quality of the tourist offer, through the development and promotion of cycling in rural areas of cross-border regions.
In Herceg Novi, the aim is to integrate attractive and completely unrecognized mount-bike trails in the hinterland into one tourist product. On the route, 4 places have been selected from Kameno to Orjen for the construction of viewpoints - rest areas, which, in addition to attractive bike routes, will be promoted through Cycling Rural. In Western Herzegovina, the goal is to connect all four municipalities through bicycle routes and thus integrate cultural and natural heritage into a recognized tourist product.
The project will introduce a "Bike Friendly Standard", which is an added value of the tourist offer in the entire region. It is to be expected that it will lead to an increase in activities in the rural areas of Herceg Novi and to a diversification of the tourist offer in both regions.